Doe Deere’s Bright & Bold Lime Crime Answer to Beauty!

Lime Crime beauty brand seeks to shake things up in the World make up and beauty products. Founder Doe Deere launched Lime Crime to be one of the first digitally native beauty brands and it’s taken the industry by a storm. The Lime Crime brand is known for it’s “out of the box” approach to products – and its extraordinary line of colors, and trailblazing products are something that other brands are now rushing to the market to mimic. If you’re looking for a beauty line that lends itself to achieving that customized signature look – you’ve found your home.

Lime Crime’s founder and CEO Doe Deere was born in Russia and raised in New York City. The very first appearance of her products began in 2004 when she registered for an eBay account to debut her new beauty line. In those early days, Doe modeled the line herself and carefully worked to keep anything that represented her product on-brand. The ideas for Lime Crime resulted from Doe’s personal desire to wear beauty products with unusual and bright colors that were hard to come by in the market at that time. Doe’s vision of beauty does not center around what looks natural – but rather seeks to make products that allow customers a look that feels right at any given moment. If that look happens to be wearing blue lipstick with attention getting sparkly eye-shadow, then that look and so many others are attainable with Lime Crime.

Doe Deere’s personal appearance is a walking talking billboard for this approach toward boldly embracing your “inner weirdness” and capturing a free spirit to wear and be the person you want to be. Doe sports long bright purple wavy ringlets in her hair and welcomes her employees to also express their personal appearance creatively. According to Doe, among other strange beauty practices that humans endorse, there’s nothing particularly outlandish about dying your hair colors that aren’t natural. She contends that the widely accepted practice of wearing high heels is basically weary sticks attached to the bottoms of our feet and isn’t natural nor healthy for our feet and spine. Yet high heels are a widespread and long accepted practice in our fashion perspective. At Lime Crime, employees are encouraged to take their own look to the next level. Many use Lime Crime’s Unicorn Hair semi-permanent hair dye to brightly express their inner self.

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