Nathaniel Ru is the co-founder and Chief Executive officer of Sweetgreen. Sweetgreen is a fast-casual restaurant that serves high-quality salad. Sweetgreen was established back in August 2007, three months after Nathaniel Ru and his partners graduated.
It was started in Washington DC, and by October 2017, it had expanded to 77 stores situated in different places. The stores are operating across the United States in California, Massachusetts, Illinois, Maryland, New York, Virginia, Pennsylvania, and the District of Columbia. It also has stores on the way to Chicago and Boston. Sweetgreen has more than 3,500 people working as employees throughout the United States.
Nathaniel Ru went to study at McDonough School of Business in Georgetown University where he graduated with a degree of Bachelor in Finance. After his graduation in 2007, he and his friends started the Sweetgreen with a focus on sustainability and local sourcing. The idea of starting Sweetgreen came from his conviction that the community and its people needed a healthy, delicious and an eco-friendly dining choice. He avidly believes in food that best fits a person budget, values, tastes, imagination and the community.
Nathaniel and his partners later started and launched Sweetlife in 2010. Sweetlife is one of the largest music and food festivals in the United States. The occasion attracts more than 20,000 people across the United States and the world. It also features high profile musical artists, food from the top chefs, food trucks, farmers and local purveyors. Sweetlife also embraces health and well-being as well as a good living.
Nathaniel Ru is focused on making Sweetgreen a sexy and a smart company. He also states that each and every store of Sweetgreen has to provide and live up to the core values of the company and serve the community around it as expected. He also says that he always came up with values in the dorm with his friends, some of which are posted in each and every Sweetgreen places.
The values help him and his partners in making decisions and coming up with solutions. He also recently said that keeping it real is a concept the company employs.
Nathaniel Ru has recently said that everything in their company is genuine, this is from the behaviors of the employees to the product source of the food. He also added that adding the sweet of their products is a way that helps them increase and achieve their marketing goals.
He said that if employees give a 100% perfect product, their customers will tell a friend increasing their sells. He also said that Sweetgreen offers a good experience to its employees by planning offsite retreats to get ideas from employees. The company has recently helped two employees to plan their marriage and wedding party.