Doe Deere’s Bright & Bold Lime Crime Answer to Beauty!

Lime Crime beauty brand seeks to shake things up in the World make up and beauty products. Founder Doe Deere launched Lime Crime to be one of the first digitally native beauty brands and it’s taken the industry by a storm. The Lime Crime brand is known for it’s “out of the box” approach to products – and its extraordinary line of colors, and trailblazing products are something that other brands are now rushing to the market to mimic. If you’re looking for a beauty line that lends itself to achieving that customized signature look – you’ve found your home.

Lime Crime’s founder and CEO Doe Deere was born in Russia and raised in New York City. The very first appearance of her products began in 2004 when she registered for an eBay account to debut her new beauty line. In those early days, Doe modeled the line herself and carefully worked to keep anything that represented her product on-brand. The ideas for Lime Crime resulted from Doe’s personal desire to wear beauty products with unusual and bright colors that were hard to come by in the market at that time. Doe’s vision of beauty does not center around what looks natural – but rather seeks to make products that allow customers a look that feels right at any given moment. If that look happens to be wearing blue lipstick with attention getting sparkly eye-shadow, then that look and so many others are attainable with Lime Crime.

Doe Deere’s personal appearance is a walking talking billboard for this approach toward boldly embracing your “inner weirdness” and capturing a free spirit to wear and be the person you want to be. Doe sports long bright purple wavy ringlets in her hair and welcomes her employees to also express their personal appearance creatively. According to Doe, among other strange beauty practices that humans endorse, there’s nothing particularly outlandish about dying your hair colors that aren’t natural. She contends that the widely accepted practice of wearing high heels is basically weary sticks attached to the bottoms of our feet and isn’t natural nor healthy for our feet and spine. Yet high heels are a widespread and long accepted practice in our fashion perspective. At Lime Crime, employees are encouraged to take their own look to the next level. Many use Lime Crime’s Unicorn Hair semi-permanent hair dye to brightly express their inner self.

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Doe Deere and the Journey to Success

Doe Deere, the mastermind behind the colorful cosmetic company Lime Crime, has reached massive success over the past decade. Known as the “Queen of Unicorns“, this maverick has made her mark in the beauty industry and continues to inspire creativity and self-expression through her colorful lipsticks, eyeshadows and hair dyes. This article will discuss her humble beginnings and her journey to Lime Crime.

Doe Deere, born as Xenia Vorotova, was born in Russia but migrated to The Big Apple at the tender age of 17 and resided there from 1998 to 2012. Living in Brooklyn, she was apart of a rockband and had dreams of becoming a musician. As fate would have it, her love for makeup and fashion eventually dominated her focus. She eventually graduated from FIT in New York City, a prestigious fashion college.

From her years as being a musician she was taught marketing and discovered a fondness for having an audience. She also was fortunate enough to find companionship with one of her bandmates, which would eventually become her husband and business partner for Lime Crime. Doe stated that she and her husband worked well together. He would eventually becoming a big part of her success.

She attended fashion college and evetually launched her own Ebay store that sold trendy clothing. However, Doe liked to model her own clothing but needed colorful makeup to complete the look. Finding the right makeup was difficult since the beauty industry focused more on natural hues and colors, so Doe became inspired to formulate her own colorful cosmetics in 2008. Her cosmetics ranged from highlighter pink to deep purple.

Doe was surprised to find that many girls shared the same passion as herself about colofrul makeup. She stated that Lime Crime was an outlet for girls to express themselves without fear of judgment. The company continues to grow in success and with its massive social media following.

Lime Crime recently launched a line of temporary hair dyes that consist of cool colors such as “Dirty Mermaid” and “Jello”.

Doe recalls that being imaginative and ambitious were always apart of her nature. As a young girl, she sold fake tattoos to her classmates as a way to earn extra money. Doe stated that young women should always follow their heart. She feels as though everyone has something unique and special about themselves to offer to the world. They can only reach their truest potential when they become who they really are.

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